… that people have an environmental conscience.
… that people want to do the right thing.
… that people want to spend their money wisely.
… that consumers are discerning and want high quality products.
… that we should hold the products we use every day to a higher standard.
… that we need to ask every day whether products we use are healthy and sustainable for us and for our environment.
… that quality does not only encompass the consumer use of the product, it also extends to the manufacture and disposal of the product and all of its components.
… that organic, natural, healthy choices should not be branded as “alternative”.
… that smart consumers want both style and substance.
… that consumers, given the choice, will choose the product that is better for them and for their environment.
… that if we demand that manufacturers give us healthier, sustainable, high quality products, they will deliver.
… that we can have it all.