Benjamin Moore Natura: Gorgeous Paint, No VOCs!

In the neverending quest to actually get this joint in shape prior to ecobaby making an appearance, we’ve been anxiously comparing paint chips, wondering what the best colour is – and once we figured that out, we also had to decide on the right paint. Luckily, one google search brought us to Benjamin Moore Natura. This Award-winning product is one of the few “no-VOC” paints available on the market – not only looking at VOCs, but also at all volatile compounds in the paint that would affect indoor air quality. Both the paint and the tint emit lower total volatile compounds than any other national zero-VOC product in Canada.

What does this mean in a practical sense? Well, low- and no-VOC paint tends to dry a bit quicker than many other paints, so it’s a consideration when you’re applying it. But other than that it works just like “regular” latex paint, with one big difference: The smell is far lower. Even after just having applied two coats, a room painted with Natura has as much paint smell as a room painted a week ago with regular paint. Which is great when you’ve got paranoid pregnant people around!

In Primer, Flat, Eggshell and Semi-Gloss and able to be tinted to any colour in the Benjamin Moore Collection, Natura is an easy choice to make for eco-friendly home designers. Check out Benjamin Moore’s Website for retailers.

10 Comments on Benjamin Moore Natura: Gorgeous Paint, No VOCs!

  1. Quinton Coish
    July 27, 2009 at 8:13 pm (9 years ago)

    Homestead House Paint Co. is a local Toronto based Paint Manufacturer that offers all natural milk paints- Zero Voc’s. Their 100% acrylic paints are absolutely excellent.

    There’s something about supporting small and local that never gets old!

  2. Anonymous
    October 5, 2009 at 8:38 pm (9 years ago)

    Did you actually use this paint or just believe all the hype about this paint? I have used other zero VOC paints and the Natura has the strongest odor. In fact, it remains for weeks and weeks. When I noticed how strong the fumes were, I stopped painting, thank goodness. Went out and bought the ICI no VOC paint – truly a no odor paint. Benjamin Moore must have used some nasty no VOC chemcicals to compenstate for the VOCs.

    If you have allergies or a respiratory condition or kids or you just don’t like the smell of strong paint, DON’T BUY NATURA. You will definitely regret it.

  3. Anonymous
    July 12, 2010 at 1:58 pm (8 years ago)

    I have used Natura and the medium grade EcoSpec WB. Both are zero VOC paints and have literally no smell with the biggest difference being that Natura is thicker which increases coverage and is about 20$ more expensive. I have to disagree with Mr/Mrs “Anonymous”. I have recommended and sold Natura & EcoSpec WB to Retirement homes, Hospitals and Schools and have never had a single complaint associated with smell.
    Mike Jackson
    Commercial & Industrial Sales Manager
    Speers Paint Inc.
    275 Speers Road
    Oakville, On. L6K 2G1
    905-337-1669 (Fax)
    416-456-2736 (Cell)

  4. Anonymous
    August 15, 2010 at 3:21 am (8 years ago)


    I painted FIFTEEN MONTHS ago and I am still waiting for the smell to subside. All you have to do is google “Benjamin Moore Natura paint review,” or “Benjamin Moore Natura paint fishy smell” and you will read about the problems people are having with Natura paint. Apparently not all cans are defective, but some definitely are. I have a file almost an inch thick with complaints I’ve found all over the internet. These are often people who chose the “zero VOC” paint due to a respiratory or chemical sensitivity problem, so this is a very serious problem for those affected.

  5. GG
    September 1, 2010 at 4:14 am (8 years ago)

    I painted child,s room with BM Natura a year ago, still smells very badly. Any advise what to do?

  6. Lisa at Benjamin Moore
    February 15, 2012 at 7:01 pm (6 years ago)

    Benjamin Moore & Co. is making the following announcement concerning its Natura Brand paint. Certain batches of Natura flat and eggshell finish paint manufactured prior to 2010 were made with a defoamer that contained canola oil that in certain circumstances caused some consumers to experience a persistent odor problem after the paint was applied. In early 2010, the Natura flat and eggshell finishes were reformulated to replace the defoamer. This eliminated the odor problem. Batch numbers for Natura flat and eggshell finishes containing the defective defoamer are listed below. Benjamin Moore retailers were instructed to remove the old paint from retail shelves in the summer of 2010. If you experienced an odor problem from Natura paint that was purchased prior to September 1, 2010 or is from one of the listed batch numbers, please contact our complaint line at (855) 724-6802 (855-paint-02). If you can identify the batch number from the paint you used, please have it ready. We stand by our products and will address all consumer concerns caused by the paint.

    (Pre-Reformulation Batches)
    Product Batch Code
    0512 01 023116
    0512 01 081904
    0512 01 102712
    0512 1X 013419
    0512 1X 022914
    0512 1X 023217
    0512 1X 033419
    0512 1X 061803
    0512 1X 073520
    0512 1X 082207
    0512 1X 083924
    0512 1X 092611
    0512 1X 093924
    0512 1X 094429
    0512 1X 103015
    0512 1X 122510
    0512 1X 132712
    0512 2X 022611
    0512 2X 033318
    0512 2X 054126
    0512 2X 112409
    0512 3X 022106
    0512 3X 022510
    0512 3X 032005
    0512 4X 013015
    0512 4X 022611
    0512 4X 031803
    0512 4X 043520
    0513 01 022409
    0513 01 034025
    0513 01 044530
    0513 1X 019930
    0513 1X 019931
    0513 1X 019932
    0513 1X 013116
    0513 1X 014328
    0513 1X 021702
    0513 1X 021702
    0513 1X 021702
    0513 1X 023318
    0513 1X 031702
    0513 1X 033823
    0513 1X 042106
    0513 1X 052813
    0513 1X 053520
    0513 1X 073015
    0513 1X 073823
    0513 1X 074328
    0513 1X 082510
    0513 1X 092308
    0513 1X 101702
    0513 1X 122308
    0513 2X 022106
    0513 2X 023015
    0513 2X 030520
    0513 2X 032813
    0513 2X 041601
    0513 2X 043419
    0513 2X 044126
    0513 2X 074126
    0513 2X 082914
    0513 2X 103520
    0513 2X 123621
    0513 3X 022409
    0513 3X 042914
    0513 3X 092510
    0513 4X 013621
    0513 4X 014429
    0513 4X 032409
    0513 4X 043015
    K511 01 042308
    K512 01 033116
    K512 01 072813
    K512 1X 041601
    K512 1X 043621
    K512 1X 113116
    K512 2X 054126
    K512 3X 031904
    K512 3X 052106
    K512 4X 041803
    K512 4X 052813
    K513 01 054126
    K513 1X 041702
    K513 1X 043722
    K513 1X 083520
    K513 1X 093520
    K513 1X 103621
    K513 1X 112005
    K513 1X 132712
    K513 2X 024025
    K513 2X 052005
    K513 2X 053015
    K513 3X 052005
    K513 3X 053318
    K513 3X 123015
    K513 4X 033823
    K513 4X 052611
    K513 4X 053621

  7. Grace Johnson
    January 24, 2013 at 6:20 pm (5 years ago)

    I also use those pastel color paint in redesigning some of my furniture los angeles and I don’t smell the paint anymore. I put some odor neutralizers to moderate the odor of paint. I think we should make some adjustments about it.

  8. Ryan Donovan III
    January 28, 2013 at 9:48 pm (5 years ago)

    I’m planning to buy office cubicles in long island and I would use this paint. I read that it dries faster and has no foul smell so we can still do office work on the other half of the office.

  9. Louisse Campbell
    February 1, 2013 at 11:53 pm (5 years ago)

    We used this paint in renovating our apartment for rent legaspi village last weekend. I’m glad we didn’t smell some stinky paint even after we applied it in two coats.


Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *